Payment Website Logo Design

Project Overview:

BPP, a payment website, required a strong and recognizable logo that reflects its fast and seamless transaction process. The design journey began with a word association exercise, identifying key concepts: Express, Speed, and Payment. Researching local and international brands like PayPal and Palawan Express provided inspiration for a modern and functional logo.

The logo development involved multiple sketch iterations, incorporating elements like the Peso sign (₱), the letters BPP, and a slanted structure to convey speed. The final design was refined in Figma, ensuring a clean, professional, and visually striking identity for BPP.

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Objectives

The goal of this project was to create a logo that effectively represents the BPP brand by integrating key concepts that define its identity. These concepts include:

• Express – Representing fast transactions
• Speed – Conveying efficiency and movement
• Payment – Highlighting the financial aspect of the brand

Scope of Work

Research & Concept Development

1. Conducted a word association exercise to define the brand’s core identity.
2. Researched local and international payment and financial service logos for inspiration.

Sketching & Ideation

1. Explored multiple logo variations through hand-drawn sketches.
2. Iterated designs to refine and align with brand values

Digital Refinement & Execution

1. Transferred final sketch to Figma for vectorization and refinement.
2. Incorporated the Peso sign (₱), BPP initials, and slanted elements to symbolize speed and express payment services.

Finalization & Branding

1. Ensured a clean, modern, and recognizable logo for brand identity.
2. Delivered the final design in a scalable digital format.

Design Breakdown

• Peso Sign (₱) – Represents financial transactions.
• BPP Letters – Forms the foundation of the brand identity.
• Slanted Elements – Imply speed, agility, and efficiency.

Conclusion

Through research, conceptualization, and multiple design iterations, the BPP logo successfully encapsulates the brand’s essence of express, speed, and payment while maintaining a bold and modern aesthetic.